Highsnobiety Music

What precisely is dance? In the late Nineteen Fifties 12 the Scopitone , a visual jukebox, was invented in France and short movies have been produced by many French artists, such as Serge Gainsbourg , Françoise Hardy , Jacques Dutronc , and the Belgian Jacques Brel to accompany their songs.

Seldom has that ever been more clear than within the “.J.” video, which lifts its inspiration from a set of racist Looney Tunes cartoons from the ’40s, casting himself and others in blackface and hammering dwelling the message of the music’s lyrics by way of the visual.

The absurdity of it the clip – together with André 3000 in a kilt, a wedding social gathering that counts Lukas Haas, and a few of the best wedding ceremony outfits of all time (together with Pimp C in head-to-toe white fur) – is nothing compared to how seamlessly the video captures the ebullience of the accompanying track.

There’s an outdated story in pop, about younger artists (girls, often) formed by the studio Svengalis (men, at all times) who are the actual, not-so-secret geniuses behind the acts. Over the past few years, for many artists, the nervousness to release new music and keep relevant has largely overtaken the time and care that wants to go into actually impactful and effectively-conceived initiatives.

The concept, Charli instructed BBC Radio 1 , was to reverse traditional music video gender roles, making dudes do all of the attractive issues that ladies usually do in videos.” Whip-smart, thought-frightening, and enjoyable as hell – not to mention providing fans with sufficient GIFs to last a Twitter lifetime – Boys” set the Web into mayhem, and left it with a message.